Always thank Internet and YouTube for all buzz things going around th
e world. It will not cease, only new platforms, Applications, businesses through the capabilities and penetration power of Internet. One which I always benefit from YouTube, I can watch my favorite programs any time I wish for (normally I do when my son sleeps. Real peaceful time for me). 
I began with the immeasurable benefit of internet and YouTube. I missed the Apprentice and was thinking which one I wanted to watch it again. I had a feeling to analyse personalities of candidates so I may need early episodes which most of candidates ( all 18) are still on the game. Where did this idea come from? I did interviews five applicants for a lecturing and administrative positions in the last two weeks, one interviewing question is " what are your strengths and weeknesses? I found most of the time applicants took a while to answer this question. Some were baffled by the question. I needed to elaborate or gave them examples.
The second episode of Series 11 was chosen, it was about advertising Cactus Shampoo. All 17 candidates were woke up by call at 5.15 am. Lord Sugar was standing in front of cactuses at the Conservatory and begun to explain the task by linking the task with cactus survivals (from sandy wind, dryness, less water). The given shampoo consisted of cactus extract and two teams were to produce an advertising campaign of 30 second TV advert and a digital billboard.
Firstly the teams needed a project manager. Lord Sugar mixed up the teams and made them boys and girl team again. In the first Episode he made the teams of mix of boys and girls). Charliene as a hair dresser unsurprisingly wanted to be the project manager. She talked almost of her experience about shampoos, hairs, her future brand of shampoo she planned to have for her own, bla, bla... then she was interrupted by Aisha, an owner of hair extension business. Of course, two tigers now were fighting. A Chinese proverb, one mountain cannot contain two tigers. Surprisingly most girls voted for Aisha who was quite a straightforward and outspoken person. If anyone was not productive and the team lost, she wud send that person to the board room. Such a big bossy character she had. on top of that her business background in terms of hair products was much stronger than Charliene. On the other side, Richard pitched himself as the project manager and was unanimously accepted due to his background in marketing. At this point, Caren, an aide, analysed his personality as a pushing type. The girl team also mentioned something like ... Aisha did not listen to the consensus of the team. Oh... one weakness of the project manager of both teams is quite similar which is being dictator-like. One shot which I like..from the girl team, unbelievably they agreed to target women in their 50s years old. But some of them dealing with agency chose two young models. Consequently Ruth, an oldest girl in the team, needed to step up and replaced the models. I like the word she said to tell her feeling "flabbergasted" (shocked by unexpected by Cambridge Dictionary). One of the girl team complained that if she were the project manager, she would be more communicating with the sub team all the time. Having said that the sub team was left without a clear direction and instruction what to do with the digital billboard advert. Then they made all decisions by themselves. Did I mention a word "dictator"? Yes. And it was mentioned to describe Aisha during the sub team with her was a half way of shampoo bottle design, she wanted to put a cactus flower on the bottle label. Her team members did not agree because the shampoo was made of cactus extract, not flowers.
"It can't go that wrong", said .... when the boy team knew the details of billboard shooting. The sub team did not even a bit the same of what Richard, the project manager, talked to them on the phone. This is not a miscommunication problem, it is only a lack of team work skills. The project manager should make a decision based on agreement of the team members. When the members did not listen to him because they did not respect his authority and instruction. The sub team of the boys did the billboard advert based on their own belief. Quite similar to what happened to the girl sub team as well. Another "f" beginning word which you may not often hear it came from the TV advert director of the boy team. He was like a dean's pet by behaving in ways which pleased Richards. He was proud when Richards took his idea of naming the shampoo " Western" with a T in a form of cactus. I guess he had a sense that he would not get fired if anything went wrong at the end. Richard was happy with him. He used a word "flamboyant" (very confident) describing his feeling when being assigned to direct a TV advert. At the end, I was a bit disappointed because I was a fan of the Billboard advert of the girl team ( Ruth in a vivid orange dress turning to audiences having her index up over her mouth having a round shape a sign of keeping her secret). I found this reflected the target niche, the older ladies, well. Rather than an advert of a man showering his hair with shampoo. The girl team however lost because the poor TV advert which confused advertising experts to whom they really targeted to draw attention and the poor pitch. Aisha got fired in this episode because of her dictatorial, poorly communicating, and poorly judgmental styles. There are several weaknesses of personality which makes a leader poor or ineffective. Especially "dictatorial", it appears that both Aisha and Richard possess this poor quality.
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